Traffic has been flat for months
You keep publishing, but the numbers barely move and nobody can say which posts are worth the effort.
Content strategy services
Know exactly what to write, update and cut — and why.
I create content strategies for businesses that need their website and blog to bring in the right buyers, not just traffic. You get a content audit, audience and keyword research, a clear page map and a prioritized plan built to rank in Google and get cited in AI search — in 1–3 weeks.
- Works best for
- Businesses whose buyers research before they buy
- Time to deliver
- 1–3 weeks, depending on site size
- You walk away with
- A prioritized plan for what to publish next
- Who writes the content
- Your team, or me through Blog Management
7+Years in SEO and content
52Software products supported
800+Articles written
20KMonthly organic visits driven for one brand
Head of Content experience at Magefan, across SaaS, eCommerce (Shopify and Magento), product-led content and AI search.
01 / The basics
What is content strategy?
The short version, plus how it differs from content marketing and what it covers on a website.
Content strategy is the plan that decides what content your business should create, update, merge or remove, who each piece is for, and what it should achieve — ranking in search, answering a buyer's question, getting cited by AI tools or moving someone toward a demo, signup or purchase.
Most websites don't have a content problem, they have a decision problem. Topics get picked because a competitor wrote about them, because a keyword tool suggested them or because someone on the team had an idea. A content strategy replaces that with one shared answer to "what should we publish next, and why?"
It brings together what your buyers search and ask, what competitors already cover, what your business needs to sell and what your team can realistically produce. Content strategy services turn that into a written plan your team can follow — not a spreadsheet of keywords.
Content strategy vs. content marketing strategy
Content strategy decides what content should exist and why. A content marketing strategy decides how that content reaches people — through email, social media, partnerships or ads. Distribution only works when the content itself is right, so the strategy comes first.
What does a website content strategy cover?
A website content strategy covers every page people can find through search or AI tools: blog posts, service and product pages, landing pages, comparison pages and guides. Each page gets one job, one main question to answer and a clear next step, so your pages stop competing with each other.
Content strategy examples
A SaaS company might decide to stop publishing general "productivity tips" and focus on use-case pages and competitor comparisons. A consultant might turn ten scattered posts into one in-depth guide that earns links and AI citations. A local service business might build one strong page per service and answer the questions customers ask on the phone. Different decisions, same method.
02 / Signs you need one
When do you need a content strategy?
If more than one of these sounds familiar, the issue usually isn't how much you publish — it's what you publish and in what order.
Your blog post outranks your service page
Or neither ranks at all. Several pages chase the same search term, and Google can't tell which one matters.
AI tools recommend your competitors
When people ask ChatGPT or Perplexity about your category, other brands get named and you don't.
You're starting with an empty blog
A new site or a fresh blog, and you don't want to spend six months writing posts nobody finds.
Visitors read, then leave
Pages get traffic, but there's no clear path from the article to a demo, signup or call.
"What should we write next?" has no answer
Ideas come from whoever speaks up first, and there's no shared way to say yes or no to a topic.
03 / Who it's for
Who are content strategy services best for?
Content strategy pays off most when buyers research before they buy — when your website has to answer questions and build trust before anyone contacts you.
B2B websites
Long sales cycles and several decision-makers mean content has to answer different questions at each stage. A B2B content marketing strategy maps topics to the buyer journey — from first problem searches to vendor comparisons — so content supports pipeline, not just pageviews.
SaaS websites
SaaS buyers compare features, integrations and alternatives long before they book a demo. I plan feature and use-case pages, comparisons and integration content, plus the blog topics that support them — the same content types I've built across 52 software products.
Business websites
When a site has grown page by page over the years, the strategy shows which pages to keep, update, combine or retire, and what's missing to capture demand you're not ranking for yet.
Service websites
Service businesses win when their pages answer specific questions better than anyone else: what's included, who it's for, how it works and what it leads to. I structure service pages and supporting articles to rank and to be quoted in AI answers.
Consulting websites
Consultants sell expertise, so content has to show it. The strategy turns your methods, frameworks and client stories into topics that build authority and attract the right kind of inquiry.
Personal brands
For founders, experts and creators, the strategy focuses on the few topics you want to be known for and builds a content structure that connects your name to them in search and in AI tools.
04 / Services
Types of content strategy services I offer
Each project is scoped to the problem you actually have. Most combine two or three of these.
Website content strategy
A plan for your whole site: which pages should exist, what each one targets and how they link together.
Blog content strategy
Topic clusters, priorities and a publishing plan for an existing blog, based on search demand and buyer intent.
Blog setup from scratch
Audience and competitor research, topic direction and a first content plan for a brand-new blog.
B2B content marketing strategy
Content mapped to buying stages and decision-makers, so every piece supports a specific step of the sale.
Product and landing page strategy
Messaging, structure and on-page optimization for one important page that should convert but doesn't.
Content audit
A review of your existing content to decide what to keep, update, combine or remove.
AEO content strategy
Topics and page structure chosen so ChatGPT, Perplexity and Google AI Overviews can pull out your answers and cite them.
GEO content strategy
What to say about your brand outside your website, so AI tools describe you correctly: review sites, directories, "best of" lists, communities like Reddit, guest articles, podcasts and partner pages.
05 / The audit
What does a content strategy audit include?
Every strategy starts with an honest look at where you are. The audit answers six questions, starting with what you've already published.
What you already have
Every published page and post, checked for traffic, rankings, age and overlap. You'll know what's pulling its weight, what's outdated and what's quietly competing with your own pages.
I look at: Search Console, analytics, a full page inventory
Who you're talking to
The real questions, doubts and words your buyers use — taken from customer conversations and online discussions, not guesswork.
I look at: sales and support notes, reviews, forums, customer interviews if available
What people search and ask AI
The keywords, questions and AI prompts around your offer, grouped by what the person wants at that moment: to learn, compare or buy.
I look at: keyword data, "People also ask", AI answers for your category
Where competitors are ahead
Topics competitors rank or get cited for, where their content is thin, and where your experience gives you a better angle.
I look at: competitor pages, rankings, AI citations
How your pages connect
Which page should answer which question, how visitors move between pages, and where they hit a dead end.
I look at: site structure, internal links, calls to action
Why people should believe you
Author details, real examples, data and proof that make content credible to readers and to AI tools.
I look at: author pages, case studies, reviews, original data
06 / Deliverables
What you receive
Practical documents your team can start using the same week. Every recommendation says what to do, on which page and why.
Strategy summary
A short overview of what's working, what isn't and what to fix first — easy to share with anyone on the team.
Audience and keyword research
Buyer questions, keywords and AI prompts organized by search intent. Yours to keep and reuse after the project.
Page and topic map
Which pages you need, the topic clusters around them and how they should link, so pages support each other instead of competing.
Prioritized content plan
A clear list of what to create, update, combine or remove, in the order that will make the biggest difference first.
What a content plan looks like
A sample from a plan for a project management tool. Every priority topic in your plan gets a row like this.
| Topic | Page type | Target query | Search intent | Action | Priority |
|---|---|---|---|---|---|
| Project management for agencies | Use-case page | project management software for agencies | Ready to buy | Create | High |
| [Tool] vs [Competitor] | Comparison page | [competitor] alternatives | Comparing options | Create | High |
| How to plan a client project | Blog post | how to plan a client project | Learning | Update and add FAQ | Medium |
| Resource planning guide | Pillar guide | resource planning | Learning | Combine 3 similar posts | Medium |
Illustrative example.
07 / Results
What changes after a content strategy?
The biggest shift is clarity: your team stops guessing and starts working from one plan. Over the following months, that shows up in search, in AI answers and in inquiries.
BeforeAfter
Topics chosen by gut feeling→Every topic tied to a real buyer question and a page
Several pages fighting for the same keyword→One clear page per topic, with supporting posts linking to it
Missing from ChatGPT and AI Overviews→Content written and structured to be quoted
Articles with no next step→Clear paths from content to demo, signup or call
A blank page every month→A plan for the months ahead that anyone on the team can follow
08 / How it works
From first call to finished plan
Four steps and usually 1–3 weeks. You'll know what's happening at each stage, and you won't need to prepare much.
Day 1
We talk
A free 15-minute call about your business, your site and what isn't working. If a strategy isn't the right next step, I'll tell you.
Week 1
I dig in
I go through your content, analytics, competitors, search results and AI answers, plus anything your sales or support team hears often.
Weeks 1–2
I build the plan
Findings become a page map and a prioritized list: what to write, fix, combine or delete first.
Weeks 2–3
We go through it together
You get the documents and a walkthrough call, with time afterwards for questions. If you'd like, I can take over the writing too.
How to create a content strategy yourself: 7 steps
Prefer to do it in-house? This is the same method, in short.
- Write down your business goals and who you're trying to reach.
- Collect the questions, keywords and AI prompts your buyers use.
- List everything you've already published and how it performs.
- Check what competitors cover and where they're weak.
- Group topics into clusters, each with one main page.
- Decide what to create, update, combine or remove — and in what order.
- Track results and revisit the plan every quarter.
09 / Fit
When do you need a content strategy consultant?
When content has to bring in business, and nobody on your team has the time or experience to connect research, SEO, AI search and sales goals into one plan.
We'll work well together if
- People research your product or service before they buy.
- You care about leads and sales from content, not just traffic.
- You want to be found in Google and mentioned by AI tools.
- You have knowledge or customer stories worth sharing.
- Someone will act on the plan — your team or me.
It's probably not for you if
- You only need a list of blog titles to fill a calendar.
- You want as many AI-written posts as possible, fast.
- You're looking for social media or ads management.
- You need guaranteed rankings by a certain date.
10 / Related
Related services
A content strategy often leads to one of these next steps.
Blog Management
Ongoing writing, updates and optimization that turn your content plan into published content.
Explore Blog Management →AI Visibility Audit & Strategy
Find out why ChatGPT, Perplexity and Google AI overlook or misdescribe your brand, and what to fix first.
Explore AI Visibility Audit →Content Strategy Consulting
A focused session for flat traffic, unclear priorities or a blog that no longer brings in leads.
Explore Content Strategy Consulting →11 / FAQ
Content strategy FAQs
What is the difference between SEO, AEO and GEO in a content strategy?
SEO helps your pages rank in search results. AEO (answer engine optimization) structures your content so AI tools like ChatGPT, Perplexity and Google AI Overviews can pull out a clear answer and cite it. GEO (generative engine optimization) covers what AI tools read about you on other websites. A complete content strategy plans for all three.
Do I need a content strategy if I already have a blog?
Usually, yes, especially if traffic has plateaued or posts don't lead to inquiries. Blogs that grow without a plan collect overlapping posts, outdated advice and gaps competitors have filled. A strategy shows which posts to update, combine or delete, and which new topics are worth your time.
Is a content strategy worth it for a new website or a small business?
Yes, and it often matters more. With a small budget, every post has to count. A strategy helps you skip topics you can't rank for yet and start with the questions your buyers ask right before they get in touch.
How often should a content strategy be updated?
Review it every quarter and rebuild it roughly once a year, or sooner if you launch a new product, enter a new market or see a big change in search or AI results. The research and page map stay useful; the priority list is what changes.
Can you work with my in-house writers or agency?
Yes. The plan is written so anyone can pick it up: your marketing team, freelance writers or an agency. If they have questions during the walkthrough call, I answer them directly.
How do you know if a content strategy is working?
Look at three things over three to six months: whether target pages gain rankings and organic traffic, whether your brand starts appearing in AI answers for your topics, and whether content pages lead to more demo requests, signups or inquiries. A full measurement plan is available as an add-on.
Can you guarantee rankings or AI citations?
No. Google and AI tools decide what they show, so nobody can honestly guarantee rankings, traffic or citations. What I can promise is a plan based on real research and clear priorities, which gives your content the best possible chance to perform.