You're not sure blogging is worth it, or where to start.
No audience research, no topic list, no sense of what "good" looks like for your site.
02 / Content Strategy
Know exactly what to write, and why.
Content Strategy covers the planning work behind a blog or key page — from a from-scratch foundation to a recurring topic plan to strategy for a single product or landing page. Every engagement starts with a free 15-minute discovery call.
Who It's For
You're not sure what to publish, or why.
You publish, but topics feel random.
Posts go out, but there's no plan connecting them to search demand or the buyer journey.
A key page isn't converting, and content may be the problem.
A product or landing page has traffic but no conversions — the structure or messaging needs a second look.
Services & Pricing
Three ways to plan what gets written.
1 / Blog Content Plan
For active blogs
Researched topics and keyword tables, mapped to search and buyer intent, with AEO guidance built in.
- 1 month — $300 (4 new, 4 updated)
- 2 months — $600 (8 new, 8 updated)
- 3 months — $1,000 (12 new, 12 updated)
2 / Blog Setup
From scratch — $550
For teams starting with no blog: full foundation research plus a working plan to start publishing immediately.
- audience & competitor research
- topic direction
- 1-month content plan + writing guide
3 / Product / Landing Page Strategy
Strategy Only — $400
Content strategy and structure for one high-value page, plus recommended supporting blog posts.
- messaging & structure plan
- on-page optimization plan
- supporting post recommendations
Product / Landing Page Strategy — Full Implementation
From $1,200 — I execute the strategy directly.
Everything in Strategy Only, plus written page copy and structure ready to publish, and supporting blog posts written if included in scope. Final price confirmed on the discovery call.
What You Get
A plan you can actually run.
A specific, prioritized list
What to write, update, or restructure — never generic advice.
Reusable research
Audience insights, competitor gaps, and keyword data you keep beyond this engagement.
A plan built for AI-driven search
Not just traditional rankings — structured to hold up as buyers ask AI tools first.
How Results Get Delivered
A clear process, every time.
1. Discovery call
Free, 15 minutes — confirm scope: blog-wide plan, from-scratch setup, or a single page.
2. Research
Audience, competitors, and keyword or topic data specific to your situation.
3. Written plan
Topics, priorities, and structure, delivered as a usable document.
4. Implementation (if selected)
For Full Implementation tiers, the finished copy is written and delivered.
FAQ
Questions about Content Strategy.
I don't have a blog at all — where do I start?
Start with Blog Setup. It covers audience and competitor research, topic direction, and a 1-month plan, plus guidance for continuing after.
I already have a blog — do I need Blog Setup or a Content Plan?
If you have an active blog with some history, go straight to a Blog Content Plan. Blog Setup is for building the foundation from zero.
What does AEO optimization mean here?
It means topics and structure are chosen so AI tools (ChatGPT, Perplexity, Google AI) can extract and cite them — not just so they rank in traditional search. For a deeper, AI-specific review, see AI Visibility Audit & Strategy.
Can you write the posts, or just plan them?
Both are available. The plan gives you what to execute internally; if you want the writing done too, that pairs with Blog Management.
What's the difference between a Content Plan and Product/Landing Page Strategy?
The Content Plan covers your blog as a whole. Product/Landing Page Strategy is focused on one specific, high-value page — usually one that's supposed to convert and isn't.
How do you pick topics?
Keyword research, competitor gaps, and buyer-journey mapping — not just search volume. Every topic on the plan ties to a reason it should exist.