The blog exists, but you don't know why it's underperforming.
Traffic or rankings may be fine, but leads, engagement, or pipeline contribution aren't.
01 / Blog Management
Keep the blog working without keeping it on your plate.
Blog Management covers everything from a single strategy session to fully handed-off writing and publishing — start small, scale up once you know what's needed. Every engagement starts with a free 15-minute discovery call.
Who It's For
You suspect the blog isn't earning its keep.
Publishing is inconsistent because no one owns it.
The blog isn't a real priority without someone accountable for it.
You need ongoing content, but can't realistically run it yourself.
Writing, editing, and managing a blog takes sustained time your team doesn't have.
Services & Pricing
Four ways to fix a stalled blog.
1 / Blog Strategy Session
1 hour, live — $200
A working session on what isn't working, what is, and general blog priorities. Followed by a written 1-month action plan.
- 60-minute live session
- written 1-month action plan
2 / Blog Audit
One-time diagnostic — $500
Full performance review with specific merge, update, and delete recommendations, plus link improvements.
- post-by-post recommendations
- internal link fixes
- prioritized action plan
4 / Blog Refresh / Update
Implementation — $700
Executes fixes from an existing content plan or audit — requires one already in place. Bundled pricing available if you need both.
- merge, update, consolidation execution
- on-page & link improvements
- post-implementation check
3 / Blog Management — Ongoing
Two tiers, based on how hands-off you want to be.
Plan & Edit
From $900/month
I build the content plan; your team writes; I edit and quality-check every post before it publishes.
- monthly content plan
- editing & QA on every post
- performance-based adjustments
Full Management
From $2,200/month
I plan, write, publish, and manage the blog end to end. You approve; I execute.
- everything in Plan & Edit
- full writing & publishing
- ongoing blog audits
Note on Pricing
Scoped to your volume
Ranges above reflect standard post volume. Final pricing is confirmed on the discovery call based on your specific scope.
What You Get
Deliverables, not just advice.
A written, prioritized action plan
Usable by anyone on your team, not just in your head after a call.
Specific, post-by-post recommendations
Not general advice — exact posts to merge, update, delete, or rewrite.
For Management tiers: a blog that actually runs
Published on schedule, quality-checked before anything goes live.
How Results Get Delivered
A clear process, every time.
1. Discovery call
Free, 15 minutes — confirm the right service and scope for your situation.
2. Diagnosis
Audit or strategy session, depending on what you chose.
3. Written plan
Specific, prioritized, and usable without me in the room.
4. Execution & review
For Management and Refresh, direct implementation with regular check-ins on progress.
FAQ
Questions about Blog Management.
I don't know which service I need — where do I start?
Start with the free 15-minute discovery call. Fifteen minutes is usually enough to tell whether you need a strategy session, an audit, or ongoing management.
Can I start small and move into full management later?
Yes — the Strategy Session and Blog Audit are both designed to feed directly into a Blog Management engagement once priorities are clear.
What's the difference between Blog Refresh and Blog Management?
Blog Refresh is a one-time fix for a blog that's stalled, built on an existing plan. Blog Management is ongoing — ownership of the blog over time, not a single correction.
Do I need a content plan before booking Blog Refresh?
Yes. If you don't have one, it's built first through a Blog Audit or a Content Plan, so the refresh is based on real priorities, not guesswork.
How is this different from the AI Visibility Audit?
Blog Management focuses on whether the blog drives traffic and conversions overall. The AI Visibility Audit checks specifically whether AI tools like ChatGPT and Perplexity can find and cite the content. Many clients run both.
Is pricing fixed?
The ranges above reflect standard scope. Final pricing is confirmed after the discovery call, based on post volume, current blog size, and desired oversight.