SaaS and software companies
Feature explainers, use cases, comparisons and how-to guides that bring in people already looking for a tool like yours.
Blog management services
Keep your blog growing without keeping it on your plate.
I plan, write, optimize, publish and update your blog every month, so it keeps bringing in search traffic, AI mentions and leads while you focus on the business. You approve the plan and the drafts; I handle the rest.
800+Blog posts and articles written
20KMonthly organic visits driven for one brand's blog
52Software products I've written content for
7+Years in SEO and content
One person, start to finish
You work with me directly, not an account manager passing notes to a rotating team of writers.
Written for Google and AI search
Every post is built to rank and to be quoted by ChatGPT, Perplexity and Google AI Overviews.
Head of Content experience
I've run blogs in-house at Magefan, so I plan around your product, your buyers and your sales goals.
02 / The basics
What are blog management services?
Blog management services are ongoing, done-for-you support that keeps a company blog running: choosing topics, researching keywords, writing and editing posts, optimizing them for search and AI tools, publishing them, updating older content and reporting on results — every month.
Think of it as having a part-time content lead. Instead of hiring a writer, an editor and an SEO specialist separately, one person owns the blog and makes sure every post has a reason to exist.
Blog management vs. blog writing services
A blog writing service delivers the posts you ask for. Blog management decides which posts to write, in what order, how they connect, when older posts need updating and whether the blog is actually bringing in business. Writing is one part of it.
Blog management vs. hiring in-house
Hiring a full-time content marketer means a salary, tools, recruiting and onboarding time. Blog management gives you the same planning, writing and reporting for a fraction of that cost, without hiring, training or managing anyone, and you can scale it up or down from month to month.
03 / Who it's for
Who needs blog management services?
Any business that knows its blog should be bringing in customers, but doesn't have someone whose job it is to make that happen.
eCommerce stores
Buying guides, product comparisons and how-to content for Shopify, Magento and other stores that want organic sales, not just ad spend.
B2B and service businesses
Articles that answer the questions your sales team hears every week, so prospects arrive informed and ready to talk.
Startups without a marketing team
A founder-friendly way to build organic traffic early, without hiring a content team before you're ready.
Consultants and experts
Posts that turn your know-how into proof of expertise, so the right clients find you and trust you before the first call.
Marketing teams at capacity
Extra hands and a clear plan when your in-house team is stretched across too many channels to give the blog proper attention.
04 / Signs
When is a blog management service useful?
Most people come to me with one of these situations. If two or more sound like you, managed blogging will likely save you time and money.
- You don't have time to research topicsKeyword research and competitor checks keep getting pushed to "next week".
- You don't have an in-house writerAnd hiring one full-time doesn't make sense yet.
- Posts go out irregularly, or not at allTwo posts in January, nothing until April. Google and readers notice.
- Your writers don't know SEOThe posts read well, but they don't rank or answer what people search.
- Old posts are losing trafficContent that used to bring visitors is slowly slipping, and nobody is updating it.
- AI-generated posts aren't workingYou tried publishing faster with AI, and the results were thin content and flat traffic.
- Nobody knows if the blog is workingThere's no reporting, so it's hard to justify the time or budget.
- You want to show up in AI answersCompetitors get mentioned by ChatGPT and Perplexity, and you don't.
05 / Scope
What does a blog management service cover?
Everything needed to plan, produce and maintain a blog. The exact mix depends on your plan.
Planning
A monthly plan based on what your buyers search and ask.
- Topic and keyword research
- Competitor and content gap checks
- Monthly content calendar
- Topic clusters linked to key pages
Writing
Posts written from research, not rewritten from page one of Google.
- Detailed brief for every post
- Long-form, expert-led writing
- Input from you or your team where needed
- Editing and fact-checking
SEO and AI search
Optimization for rankings and for being quoted by AI tools.
- Meta titles and descriptions
- Headings, direct answers and FAQs
- Internal links to product and service pages
- Schema markup suggestions
Publishing
Posts go live correctly formatted, on schedule.
- Formatting in your CMS
- Images and alt text
- Categories, tags and URLs
- Indexing checks after publishing
Updating old posts
Keeping existing content accurate and competitive.
- Refreshing outdated stats and examples
- Merging overlapping posts
- Fixing broken links
- Improving underperforming posts
Reporting
A clear view of what's working and what's next.
- Traffic and ranking changes
- Top and declining posts
- Leads or conversions from the blog
- Next month's priorities
06 / Pricing
How much do blog management services cost?
Blog management with me starts from $349 a month if your team writes, and from $999 a month if I handle everything. The price depends on how many posts you need and how much you want to hand off.
Plan & Edit
You have writers. You need a plan and a second pair of eyes.
from $349 / month
Up to 4 posts a month, written by your team
- Monthly topic and keyword plan
- A brief for every post: keyword, angle, outline
- Editing and SEO/AEO review of each draft
- Meta titles, descriptions and internal link suggestions
Full Management
You want a blog that runs without you.
from $999 / month
4 new posts + 2 updated posts a month
- Monthly content plan with keywords, search intent and priorities
- Detailed brief and outline for every post
- 4 in-depth posts researched and written by me
- Short expert questions for your team, so posts include real experience
- 2 older posts updated: new data, better answers, stronger structure
- SEO and AEO optimization: headings, direct answers, FAQs, internal links
- Images, formatting and publishing in your CMS
- Indexing check after every post goes live
- One round of revisions per post
- Monthly report: what moved, what didn't, what's next
Growth
You compete for tough keywords and need more volume.
from $1,599 / month
8 new posts + 4 updated posts a month
- Everything in Full Management, at twice the volume
- Quarterly blog audit: what to keep, update, merge or remove
- Merging and pruning of overlapping or outdated posts
- Internal linking review across the whole blog
- AI visibility checks for priority topics in ChatGPT, Perplexity and AI Overviews
- Topic clusters planned around your key product or service pages
- Monthly 30-minute strategy call
- Priority turnaround on drafts and changes
Need something different? Every plan can be adjusted. If you already have a content strategy, only need written posts without editing reviews or AEO optimization, want more updates than new posts, or need a different number of posts a month, I'll put together a plan that fits and price it to match. Tell me what you need on a free call.
07 / Process
How do blog management services work?
A simple monthly routine. After the first month, you spend about an hour a month on the blog: approving the plan and reviewing drafts.
Hop on a quick discovery call
A free 15-minute call about your goals, your audience and your blog as it is today. I'll tell you which plan fits, or if you don't need one yet.
Choose a blog management plan
Pick the plan that matches your volume and how hands-off you want to be. You can change plans later as needs change.
Approve the content plan and keywords
Each month you get a list of topics with target keywords and the reason each one is on the list. You approve, swap or add topics.
Review your blog posts
Drafts arrive in Google Docs, ready for your comments. Every post includes one round of revisions.
Publish, or let me publish
Publish the posts yourself, or I upload, format and schedule them in your CMS.
Review the results
A short monthly report shows what moved, what didn't and what I recommend next.
Repeat next month
The next plan builds on what's working. Over time, the blog turns into a connected library of content instead of a pile of posts.
08 / Deliverables
What do you receive from blog management services?
Every month you get finished work, not advice: a plan, ready-to-publish posts, updated older content and a report.
A monthly content plan
Topics, keywords and priorities for the month, with a reason for each.
Ready-to-publish posts
Researched, written, edited and optimized — or published for you.
Updated older posts
Refreshes that protect and grow the traffic you already have.
A clear monthly report
Results in plain language, plus what happens next month.
Strong fit
For businesses that want a blog that brings in customers.
- Your buyers search online before they contact you or buy.
- You want steady, high-quality posts, not a burst of content followed by silence.
- You care about leads and sales from the blog, not only pageviews.
- You can share product knowledge or answer a few questions when a post needs it.
- Ideally, you can give content around 3 months to show results.
Not a strong fit
I'm probably not the right choice if you want:
- Dozens of cheap AI-written posts a month.
- Guest posts or link building as the main goal.
- Social media, newsletter or ad management.
- Guaranteed rankings or traffic by a set date.
09 / Related
Related services
Not ready for monthly support, or need a bigger picture first? Start here.
Content Strategy
A full plan for what your website and blog should publish, update or remove, before you start producing.
Explore Content Strategy →AI Visibility Audit & Strategy
Find out why ChatGPT, Perplexity and Google AI overlook or misdescribe your brand, and what to fix first.
Explore AI Visibility Audit →Content Strategy Consulting
A one-off session to review your blog, answer your questions and agree on priorities before you commit to anything.
Explore Content Strategy Consulting →10 / FAQ
Blog management FAQs
How many blog posts per month do I actually need?
For most small and mid-size businesses, 4 well-researched posts a month beats 12 thin ones. What matters more is consistency and topic choice: a steady schedule of posts that answer real buyer questions, plus regular updates to posts you already have. Big sites in competitive niches may need 8 or more.
How long does it take for a blog to bring results?
Expect the first movement in rankings after about 3 months and meaningful traffic after 6–12 months, depending on your site's age, authority and competition. Updating existing posts is usually the fastest win, which is why every plan includes refreshes, not just new content.
Is blogging still worth it now that people use ChatGPT and AI Overviews?
Yes, but the type of blog content that works has changed. Generic "what is" posts get answered by AI directly. Posts with first-hand experience, clear answers, original examples and strong structure are the ones AI tools cite and people still click. That's the content I write.
Do you use AI to write the posts?
I use AI tools for research support and first-pass outlines, the same way I'd use any SEO tool. Every post is planned, written and edited by me, fact-checked and shaped around your expertise. You won't receive unedited AI content.
Will the posts sound like my brand?
Yes. Before the first post, I review your existing content and agree on tone, words to use and avoid, and how technical to be. For expert topics, I ask you or your team a few short questions so each post includes real experience, not generic advice.
What if I don't like a post?
Every post includes one round of revisions, and you approve drafts before anything goes live. If a post misses the mark, we look at why and adjust the brief, so the next ones get closer to what you want.
Who owns the content?
You do. Once a post is delivered and paid for, all rights belong to you, including the text, outlines and research used for it.
Do I need to give you access to my website?
Only if you want me to publish. I can work in WordPress, Webflow, Shopify, HubSpot and most other CMSs with an editor or author account. If you prefer to publish yourself, I send ready-to-paste posts in Google Docs.
Is there a minimum contract, and can I cancel?
There's no contract. Each month is purchased separately, so you can buy a single month and decide from there. I do recommend planning for at least 3 months, because that's usually how long it takes to see whether content is working: rankings rarely move in the first few weeks.