You want a straight answer, not reassurance.
If a blog or content plan isn't working, I'll tell you why — even if the answer isn't what you expected to hear.
About
From SEO content execution to AI visibility strategy.
Mariia Skula helps B2B and SaaS companies understand why traffic drops, why AI search may ignore their content, and what needs to change across content, structure, and entity signals — using a diagnosis-first approach built from 7+ years running content inside a real software company, not a generic framework.
Background
Built through hands-on software content work.
Mariia spent more than five years building content and SEO systems inside a SaaS company, growing from support-led writing into content strategy, SEO ownership, and head of content work.
Her experience connects customer questions, documentation, product copy, search strategy, content calendars, internal linking, and conversion-focused blog systems.
AI Search Optimization
Blog Audits
Content Strategy
Entity SEO
B2B Content Marketing
Google Search Console
On-Page SEO
Content Planning
How I Work
Diagnosis first, always.
Most content problems get "solved" with more writing. That rarely works — more content on a broken foundation just buries the real issue deeper.
Find the actual blocker
Not a generic checklist — a specific answer to why your traffic, leads, or AI mentions are stuck.
Prioritize by impact
The 3-5 fixes that matter most, not a 40-item list that overwhelms more than it helps.
Hand you a usable plan
Every deliverable is built to be run immediately — not a slide deck that sits in a folder.
Good Fit
Who I work best with.
I do my best work with B2B and SaaS teams who already have a blog or content operation, suspect it's underperforming, and are willing to fix structural or strategic problems rather than publish around them.
You're ready to act on findings, not just collect them.
Diagnosis only creates value once it's implemented — by your team or by me.
You want a partner who has run this, not just advised on it.
I built these systems inside a real software business for 7+ years — not from a course or a template.
Experience
Content and SEO across a multi-product software business.
Mariia's background includes content planning, SEO, product copy, support-led documentation, link building, internal guidelines, and content team review across Shopify and Magento software products.
Head of Content, Magefan
Leads content and SEO strategy for 52 SaaS products, including content calendars, landing page optimization, team review, and conversion-focused blog systems.
Content Strategist and SEO Specialist, Magefan
Owned SEO-driven content planning, on-page strategy, internal linking, product launch support, and consideration-stage content.
Content Writer and Product Copywriter, Magefan
Created educational blog posts, product landing page copy, and user-focused content connected to eCommerce growth and software adoption.
Support Manager and Writer, Magefan
Created user guides and documentation, assisted customers, and turned recurring support questions into FAQs and blog content.
Impact at a Glance
Experience that spans the whole content operation.
From customer questions to product pages, search strategy, content systems, and team leadership.
years in SaaS content and SEO
Growing from support writing to content and SEO leadership inside one software business.
SaaS products supported
Content, SEO, product communication, and blog systems across Shopify and Magento.
roles across the operation
Support, product copywriting, SEO strategy, and head of content responsibilities.