01 / Blog Strategy Session
Find what is blocking the blog.
A focused session for stagnant traffic, unclear priorities, or content that no longer supports qualified pipeline.
Blog strategy for B2B and SaaS
Mariia Skula
I help B2B and SaaS brands diagnose traffic drops, improve AI visibility, and build blog systems that can be understood by Google AI, ChatGPT, Perplexity, and buyers.
7+
years building SEO and content systems
52
software products supported across Shopify and Magento
B2B
SaaS, eCommerce, product-led content, and AI search
Why It Matters
Ranking is no longer the whole visibility problem.
Your content can rank and still lose clicks, leads, and AI mentions. Buyers now ask Google AI, ChatGPT, Perplexity, and Claude before they visit a website. If your pages are unclear, hard to parse, or weak on entity signals, AI systems may recommend competitors instead.
Mariia helps teams find where the visibility gap is and what to fix first.
Services
Simple help for content that is not creating enough visibility.
Start with diagnosis, then decide what to fix, update, or publish next.
02 / AI Visibility Audit
See why AI tools do not mention the brand.
A practical review of crawlability, page structure, brand signals, external proof, and priority fixes.
03 / Content Strategy
Build a clearer publishing plan.
Topics, briefs, internal links, page updates, and a content calendar tied to search and buyer intent.
Proof
Built inside a real software content operation.
Mariia has worked across support writing, product copy, SEO execution, content strategy, and head of content responsibilities at Magefan, supporting 52 SaaS products across Shopify and Magento.
Latest Articles
Practical writing on AI search and content systems.
AI Visibility
How to audit whether AI search can understand your site
A practical framework for checking crawlability, structure, authority, and entity consistency.
Read articleTraffic Drop
Why B2B blog traffic can drop even when rankings look fine
How AI answers, weak intent coverage, and outdated blog structure affect performance.
Read articleTechnical SEO
Five technical reasons AI systems cannot read your content
Checks that help AI and search crawlers access, parse, and classify page content.
Read articleFAQ
A quick guide to AI visibility.
The essentials for B2B and SaaS teams deciding what to investigate first.
What is AI visibility?
AI visibility is how easily tools such as Google AI, ChatGPT, Perplexity, and Claude can access, understand, verify, and reference a brand's content when answering relevant questions.
Who does Mariia help?
Mariia helps B2B and SaaS teams whose blog traffic is stagnant or dropping, whose brand is missing from AI answers, or whose publishing process lacks clear priorities and structure.
What problems can an AI visibility and blog review uncover?
A review can uncover crawlability problems, pages that are difficult to extract, unclear brand signals, gaps in topical coverage, outdated articles, weak internal links, and content that is disconnected from buyer needs.
How should we get started?
Start with a focused strategy call and bring the website URL, the main problem, and any examples of traffic changes or missing AI mentions. Mariia will help identify whether a strategy session, AI visibility audit, or broader content strategy is the most useful next step.